Bethel College Announces New Coffee Shop Collaboration with Aladdin Campus Dining

Source: Bethel, College News. “Bethel Announces New Coffee Shop Collaboration with Aladdin Campus Dining .” Bethel College News, 24 May 2023,

Bethel College and Aladdin Campus Dining, the college’s dining service since 2012, will expand their partnership with plans to reopen the coffee shop as a We Proudly Serve Starbucks in the Schultz Student Center formerly known as Mojo’s.

Aladdin will bring We Proudly Serve Starbucks® and Island Oasis® products, consisting of hot and cold espresso drinks, drip coffee, refreshers, frappuccinos, and Island Oasis smoothies.

We are flattered by the response of the community members, artisans, and coffee entrepreneurs who reached out to us with interest in occupying the space,” said Bethel President Jon C. Gering. “We hosted three open forums and received over 50 comments via email and our webpage. We interviewed seven vendors who were all trying to create an excellent space for our community and students.”

“The needs of our students were the first priority in choosing Aladdin for this expansion.  Large multinational businesses such as Aladdin and Starbucks open a pipeline of entry-level employment that other vendors cannot provide,” Gering said.

“Also, Aladdin understands the financial realities of running a campus coffee shop.”

He continued, “Aladdin has diversity, equity, and inclusion built into their business model, along with responsible, ethical sourcing, and more environmentally sustainable production methods.”


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